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Rock In Rio Expends It’s Business To Education

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Rock in Rio extends business to Education

Learning Experience Unit (LexU) is the name chosen by Rock in Rio for the new Education business unit, which aims to explore edutainment content – that is, that crosses education and entertainment. “The concept is broad and applies from educational playgrounds to educational games to disruptive methodologies that unite creative formats to deliver compelling and transformative learning experiences,” explains Agatha Arêas, Vice President, Learning Experience, Rock in Rio. Article Published in Marketeer

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